Marketing Data & Insights Analyst
Job ID 2025-9755
Description
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Overview:
The Marketing Data & Insights Analyst will support the global Audience Engagement and Presales teams by managing precision targeting, campaign configuration, and performance measurement. This role bridges marketing strategy and data operations, ensuring accuracy in custom audience builds, precision estimations, and reporting to support scalable campaign delivery and actionable insights.
Key Responsibilities:
- Partner with marketing strategists to define precision targeting requirements and custom configurations.
- Liaise with internal teams, including Promo CORE, to obtain LMID and membership sizing for audience segmentation, pull data from Vertica using SQL and build reports.
- Develop and manage precision volume estimations, proposals, and configuration documentation.
- Design and execute audience segmentation and content-consumption clustering to inform targeting and personalization.
- Conduct manual data checks and quality assurance to ensure accuracy in precision volume and custom campaign builds (e.g., MedBytes).
- Measure and analyze campaign performance, develop KPI metrics and optimise future campaign tactics.
- Measure the effectiveness of marketing products, features, and campaigns, building compelling visualizations and case studies to be shared with the business.
- Analyze, monitor, and report on marketing campaign performance by various segmentation approaches.
- Identify new ways to use data, configure data sets and dashboards to increase efficiencies.
- Advise on advanced analytical methods to deepen customer understanding.
- Maintain operational dashboards and performance tracking reports to support business reviews.
- Collaborate with cross-functional partners to streamline data workflows and improve process automation.
- Support ad hoc analysis and special projects that enhance marketing efficiency and impact.
Qualifications:
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 2–4 years of experience in digital marketing analytics, audience segmentation and profiling or data management.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets; familiarity with SQL, BI tools, or data visualization platforms (Tableau preferred).
- Strong understanding of digital marketing metrics, segmentation, and performance measurement and can showcase impactful and actionable insights.
- Experienced setting up and analyzing data from A/B and MVT.
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Effective communication and collaboration skills